The NBA Gives Us The “Gift of Basketball”

TNBA will launch a new “I’m Why” spot entitled “The Gift of Basketball” that highlights unforgettable NBA moments that get fans in the holiday spirit and bring us all together for the excitement of 5 marquee games on Christmas Day. 

A new installment of the league’s global “This Is Why We Play” campaign, the spot’s vibrant holiday-themed graphics and memorable game footage are set to an updated version of “Jingle Bells,” and reminds fans why these exciting match ups make it feel like Christmas morning 5 times in one day!

“The Gift of Basketball” spot will make its debut on Thurs (12/14) during the TNT primetime games between Los Angeles Lakers vs Cleveland Cavaliers and the Dallas Mavericks vs Golden State Warriors.

• Philadelphia 76ers at New York Knicks at 12:00p ET on ESPN
• Cleveland Cavaliers at Golden State Warriors at 3:00p ET on ABC
• Washington Wizards at Boston Celtics at 5:30p ET on ABC
• Houston Rockets at Oklahoma City at 8:00p ET on ABC
• Minnesota Timberwolves at Los Angeles Lakers at 10:30p ET on TNT