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Today, the NBA will debut a brand new spot, “The Show” featuring the Portland Trail Blazers’ Damian Lillard.

In “The Show,” Lillard passionately describes his personal love for the game including the joy and happiness that basketball brings to the lives of both the players and fans, no matter what they may be going through. On the court, Lillard showcases his spectacular performance to NBA fans around the world.

“The Show” will premiere on Wednesday, Nov. 16 during ESPN’s doubleheader, which begins at 8 p.m. ETwith Golden State Warriors @ Toronto Raptors and concludes with Memphis Grizzlies @ LA Clippers at 10:30 p.m.

“The Show” is part of the league’s global marketing platform, “This Is Why We Play” progresses throughout its second season with dramatic new ads highlighting the personal stories of some of the NBA’s biggest stars.

Follow the conversation across social media at #ThisIsWhyWePlay



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